Clothing is regarded as one of the basic necessities
of life. In the beginning we clothed ourselves for safety from the natural
elements, but as the times passed by, new objectives were incorporated.
The concept of fashion now goes well beyond mere clothing. Today, fashion
designing has evolved as a full- fledged industry. The profession is
concerned with creating innovative and inspiring garments that enhance the
body, personality and character of individuals. One needs to have a
passion for line, shape, texture, color, drape and fabric for this field.
Fashion Designing can be divided into three main branches � Garment
design, Leather design, Accessory & Jewellery design. There is a
tremendous growth for talented professionals in this creative field.
While the academic requirements are not very high for this profession but
one needs need considerable aptitude and talent for getting success in
this field. You must be creative enough to combine colors, shades and
textures. Generally, the aspirant should have 10+2 (Arts, Commerce,
Science) /P.U.C./Polytechnic/equivalent with 45% marks in aggregate (40%
is sufficient for SC/ST candidates).
Skills & attributes
Along with fashion consciousness and creativity, you also need excellent
communication skills to express your ideas and listen to the client�s
requirements. Knowledge of the market trend is also necessary.
The primary areas of work in the fashion industry are:
This is the most important area of work in the fashion industry. This
involves designing garments for different age groups and according to
specific requirements (for instance, costumes for television, film etc).
Designers are involved in:
� Designing according to needs of the clientele (functionality, budget and
choice of textile are the
� key considerations here)
� Presentation to clients
The designer begins the designing process only after thorough market
research, i.e., understanding the needs of the client/market in terms of
functionality, budget etc. Single designer or a team could undertake the
On completion of the designing, a presentation is made to the client and
the production department. Changes if any,are incorporated at this stage.
The final design is created and passed on to the production department.
This master design becomes the basis for production in the manufacturing
The global fashion market is extremely dynamic; hence, the need to
constantly keep a tab on changing trends. Market research is crucial to
manufacturing units, retail businesses and export houses. Pricing and
product requirements are directly dependent on market research statistics.
Market research is conducted by researchers with at least 5-10 years
experience in the fashion industry or by designers themselves.
Manufacturing is an important area of work in the fashion industry. It
� Purchase of textiles and fabrics
� Pattern making
� Quality control
The production process begins with the receipt of design from the
designer/s. The required textiles are then purchased and the production
process begins. The master pattern is created according to the design
prescribed. The master pattern is then reproduced in a variety of sizes.
With the help of the trained personnel (such as tailors, assemblers,
embroidery experts etc), the garment is created. So let's hope I will keep
Wherever machinery is used in the production process, machine operators
are employed. Quality control is also an important focus area especially
if garments are being produced for the export market. Packaging is also a
part of the manufacturing process.
Thanks to the increased expansion of fashion industry coupled with
globalization, the status of fashion designers has becomes very lucrative.
Depending on your qualification and experience, one can expect to be paid
well in this hot career option. As a trainee, one can start with a salary
of Rs.1000-Rs.15000. One can command a higher salary as the experiences
Where to apply
� International Institute of Fashion Technology
South Extension Part I,
New Delhi 110 049
� Apeejay Institute of Design
54, Tughlaqabad Institutional Area,
Mehrauli Badarpur Road,
New Delhi 110062
� National Institute of Design (NID)
Paldi, Ahmedabad 380007.
� National Institute of Fashion Design (NIFD),
� Northern India Institute of Fashion Technology (NIIFT),
C-115, Phase-VII, Industrial Area,
� Pearl Academy of Fashion,
Okhla Indl Area, Phase II,
New Delhi 110020
� Srishti School of Art, Design & Technology,
PO Box 6430,
Bangalore 560064 (Kar)
� University Of Mumbai,
M G Road,
Fort, Mumbai 400032
National Institute of Fashion Technology (NIFT), at:
� Campus Hauz Khas, New Delhi 110 016
� Tata Mills, Parel, Mumbai 400 014
� Sector III, Salt Lake City, Calcutta 700 091
� GIDC Electronic Estate, Gandhinagar 382 010
� Chenatha Bhavan, Nampally, Hyderabad 560 001
� Co Optex Bulding. Egmore Chennai 600 008
The various colleges of Wigan & Leigh College, at:
� New Delhi: 86-A, Central Avenue, Sainik Farms,
Tel: 011-26858849-51 Mobile: 9818479333
� Mumbai: Tel: 022-23015591/4, 56623997
� Kolkata: Tel:033-24487140/50
� Bangalore: Tel: 080-25574311/12/13
� Hyderabad: Tel: 040-55767425
� Pune: Mobile: 9850271167