With the globalization of Indian economy along with the arrival of more and
more MNCs to India, a lucrative career option for professional competent in
marketing and selling of products to potential customers has surfaced. Many
MNCs, Joint Ventures and even the indigenous companies are attracted towards
India�s liberalized economic policies. Hence, marketing management is fast
catching up as a hot career option among many aspirants nowadays.
Marketing is an important function in every enterprise; the focus may vary
from industry to industry but its sole objective remains the same that is to
create a customer, to retain him and ensure that you get profit by him.
Recent studies have also highlighted the fact that the top Executives, CEOs
of most of organizations are from the marketing field than any from any
Consequently, a need for skilled personnel in the stream of marketing
management is increasing and global career opportunities are plentiful for
those pursuing courses in this particular field.
Many universities offer course in marketing management both at undergraduate
and postgraduate level. For undergraduate level, universities ask for
10+2/Intermediate or equivalent qualification. Here, the universities may
prefer aspirants with Maths/Commerce background.
Similarly for a postgraduate programme like an MBA, an aspirant should be a
bachelor's degree (10+2+3 of pattern) in any discipline from a recognized
university with at least 50 % marks in aggregate. In case of SC/ST/OBC the
minimum mark can be 45%. Students are selected through entrance examination.
Besides most institutes conducts their own tests followed by group
Skills & Attributes
An outgoing, friendly personality; ability to handle people, ability to
handle work-pressure, ability to handle deadlines, excellent communication
skills & leadership skills are some of the key-skills necessary to be an
effective sales manager. He should be a great team player and a source of
inspiration and motivation to the subordinates.
Sales and marketing is an all-pervasive field. With the era of
liberalization, privatization, & globalization (LPG), numerous opportunities
have been lined up for effective sales managers. Undoubtedly, this is a
lucrative career option for those qualified in promoting sales of products
Marketing is among those professions where one can earn in lakhs too.
Generally one can start with a salary of Rs.6000-Rs.10000 and can command a
higher salary as the experiences raises, Generally MNCs and private
companies pay higher to marketing professionals.
Indian Institute of Management, Ahmedabad (IIM A)
Indian Institute of Management, Calcutta (IIM C)
Indian Institute of Management, Bangalore (IIM B)
Indian Institute of Management, Lucknow (IIM L)
XLRI - Xavier Labour Research Institute, Jamshedpur
ISB - Indian School of Business, Hyderabad
FMS - Faculty of Management Studies, University of Delhi
Indian Institute of Management, Indore (IIM I)
Indian Institute of Management, Calicut (IIM K - Kozhikode)
Jamnalal Bajaj Institute of Management Studies, Mumbai (JBIMS)
S. P. Jain Institute of Management Studies, Mumbai (SPJIMR)
Shailesh J. Mehta School of Management, IIT Mumbai (Bombay)
Management Development Institute, Gurgaon (MDI)
Narsee Monjee Institute of Management Studies, Mumbai (NMIMS)
Xavier Institute of Management, Bhubaneswar (XIM B)
Symbiosis Institute of Business Management, Pune (SIBM)
Symbiosis Center for Management & Human Resources Development, Pune (SCMHRD)
Institute of Management & Technology, Ghaziabad (IMT)
International Management Institute, Delhi (IMI)
Bharathidasan Institute of Management, Trichy (BIM)
Mudra Institute of Communications, Ahmedabad (MICA)
Indian Institute of Foreign Trade, Delhi (IIFT)
T. A. Pai Management Institute, Manipal (TAPMI)
Loyola Institute of Business Administration, Chennai (LIBA)
Institute of Management Development Research, Pune (IMDR)
Jamia Millia University, New Delhi.
Hamdard University, New Delhi